Does your website have a „call to action” button?
We devote a lot of time to create the most customer-friendly website, we care about the high quality of our services and products, and we attach great importance to customer service. Meanwhile, one small detail has a huge impact on our website traffic, and most importantly, customers' decisions to use our services.
Such a small thing, but how important. Let's not pass it by indifferently.
Call to action buttons will increase your traffic and conversion on your website
You have certainly met buttons such as "buy now", "click here", "read more", etc. These are just CTA, which encourages specific action on the site - buying a product, subscribing to the newsletter or encouraging read the article. According to statistics, call to action used on Facebook can increase conversion by up to 285%! The numbers speak for themselves, so don't think about it too long. CTAs must be specific, accurately describing where the user will be redirected by clicking the link/button. It can be a simple short slogan - "buy", "enter the website", "read more", although such CTAs are already considered clichéd and have less efficiency than the more original and thought-out ones. However - what are thought-out and original ones?
1. The call-to-action button should be visible. Display it on your website using a larger font, and distinguish the color from the background, but blend it in well with the whole picture.
2. Be specific. Research shows that people are instinctively afraid of the unknown, so it's better to write exactly what happens after clicking on the link. To date, there are cases where call-to-action "leads the field" to a potential customer. Nothing more annoying, right? Instead of promising what you will not give the customer half-heartedly, write for example: "Test the package for 30 days for free".
3. Use words suggesting the action NOW. "Order now", "Check now" can hasten the reaction of the visitor to the site.
4. Indicate the benefits of the offer. The words 'save' and 'free' are at a premium. Free service test, free knowledge, free registration, and even "receiving gifts" - depending on the business you run, you can tailor them to your services. The indication of benefits will motivate the potential customer more.
5. If possible, use first-person phrases, such as "I'm in!" instead of "enter". This can increase your click-through rate by up to 90%!
6. "Join us" - this is a very warm welcome that implies that the person clicking the link may become part of something bigger.
Sometimes it is also good to give recipients a specific time to take advantage of the offer. Call to action combined with a timer, e.g. during a sale, is also more effective because it speeds up the recipient's decision. We wrote more about this in the article on offering discounts.
In recent years, companies have become more aware of the possibilities of the call-to-action button. That's why you can't pass by indifferently. Our experts will advise you on what call-to-action may work in your business.