Advertising on Facebook and Instagram
Social media offers a huge range of possibilities. Our digital agency will help you decide which advertising campaign will have the biggest effect.
- Build an engaged community
- Acquire customers for your products and services
- Increase brand awareness
A well-designed social media advertising campaign has clearly defined objectives. Apart from those mentioned above, it may be focused on building brand awareness, engaging fans, expanding the audience for your products, services or mailing base, collecting leads and increasing traffic to your website or e-commerce. All this is possible thanks to active interaction with fans.
What distinguishes social media campaigns from classic activities undertaken on the Internet? It is the interaction. While banner campaigns allow the recipients to only passively click on them, ads in social media channels give the possibility to establish contact with the customer. Comments, content sharing, direct redirection of consumers from selected ads directly to the product or service, make this tool practically irreplaceable in promotional activities.
In social media, brands can also afford more freedom, humour and more diverse messages. Thanks to the multitude of advertising formats offered by social channels, you can promote with graphics, video, directly in Messenger messages, on InstaStories, creating carousels or animations. This freedom allows you to precisely match the format to your actions, e.g. in a video you can tell more about a product or service than in a graphic, while a carousel will show the whole range of your offer and redirect the internet user directly to your e-commerce or website.
An interesting aspect of social media is also its virality effect. Sometimes a really small budget is enough for a campaign to achieve high reach, thanks to the involvement of fans. Social media also allows you to be on time. Here it is worth investing in real time marketing (RTM), i.e. campaigns or posts that refer to current events and usually comment on them in a light, amusing way. Promotion of posts is also influenced by hashtags, which are so popular on Instagram that they have been hailed as Instagram SEO, allowing users to search for specific content using just this tag.
Like any advertising campaign, a social media campaign needs to be carefully designed and the content well thought out. Fans can be unforgiving, and while the saying "social media crises erupt on weekends" seems funny, it's true and many marketers have found out the way how hard it is to put them out.
If you're not experienced in creating campaigns on social media channels, it's worth entrusting them to specialists. We will create for you not only the strategy of action, but also determine the target group, the media budget needed for the promotion to be effective and create promotional materials. Our experts know how to expand your customer pool, analyse their behaviour and encourage them to buy your products or services. Social media can be the driving force behind your sales.
Each campaign is also an opportunity to learn something new about your customers, and analysing their behaviour allows you to create even more effective advertising campaigns in the future.