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Do you want more engagement under your posts? Do you want to be able to convey information effectively, quickly and clearly? If so, we highly recommend creating an infographic - a graphic visual representation of data or knowledge - using the motto "show, don't tell".
So how to create an effective infographic? Follow these 5 easy steps!
Before you start worrying about the graphic design and layout you need to think why you are creating your infographic in the first place. The goal of each infographic is not solely to look well designed and appealing, but foremost to deliver the information the audience needs. Outline a clear and complete communication goal - what is the core information you are going to offer to your audience. Then you can work on some supplementary questions that will help you decide on what to include in your graphic.
Outlining your goal, remember to consider the target audience for your infographic. For example, targeting your infographic to beginners you should include more basic data, while when creating for more advanced users it might not be necessary.
Now it's time to collect data for your infographic. Do you have your own data? Great, you can move straight to the 3rd step! If not, do not worry, there is plenty of information available on the Internet. Be sure to properly cite your sources though!
Remember you have to find answers to all of the supplementary questions you came up with while preparing the goal of your work, and keep in mind the target audience you determined.
Having answers to all the questions you asked in a step one it's time to decide on the best visualisation of your data.
There are several different options on how to structure your infographic. Decide on what you wish to emphasise in your graphic and choose a design accordingly.
source: https://pl.pinterest.com/pin/291115563394250032/
source: https://pl.pinterest.com/pin/447897125441904737/
source: https://pl.pinterest.com/pin/621778292289270569/
source: https://pl.pinterest.com/pin/506443920574967542/
source: https://pl.pinterest.com/pin/560416747377786113/
Those types can, of course, be mixed together, for instance to compare the ratio of vegetarians to meat-eaters in two different countries you could use a side by side layout of graphs.
There is plenty of tools available online that would help you create your own infographic in an easy and effortless way, for instance:
See the previous article here.
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